A margin measures profit as a percentage of revenue. Instead of looking at profit in rupees, margins show how much of every ₹100 of sales the company keeps at each stage.
Gross margin = (Gross profit ÷ Revenue) × 100
Operating margin = (Operating profit ÷ Revenue) × 100
Net margin = (Net profit ÷ Revenue) × 100
Gross profit is revenue minus the direct cost of what was sold. Operating profit subtracts running costs such as salaries and rent. Net profit subtracts interest and tax as well. Each margin shows where money is being lost or kept.
| Margin | Fictional company example |
|---|---|
| Gross margin | 40% |
| Operating margin | 18% |
| Net margin | 12% |
The margins shrink as more costs are deducted at each stage.
EBITDA margin is a related measure: earnings before interest, tax, depreciation and amortisation, as a percentage of revenue. It sits between gross and operating margin and is often used to compare operating performance before accounting and financing effects.
Margin waterfall
Follow revenue down through every cost to reach net profit, and see each margin form.
The top line
60% gross margin
40% EBITDA margin
30% operating margin
18.8% net margin
Gross margin
60%
EBITDA margin
40%
Operating margin
30%
Net margin
18.8%